Brand Central Design (BCD) is a freelance collective lead by Susan Butler, a seasoned graphic designer who is a CAAP graduate with an MA in applied English. This skill set allows BCD to bring extensive experience to meet a variety of marketing needs. Successful marketing is not only about beautiful designs—a great brand is informed by a solid strategy and consistent execution. With more than 17 years working with iconic brands in action sports, tourism and real estate, BCD is your go-to partner when you want to root your brandling in long-term success.


It has been a pretty wild and fun project so far and thanks again for your support from the beginning. A lot of our successes to date have been down to your realization of what we’re trying to achieve.
– Chris Ball, Enduro World Series


At the helm is Susan Butler, a senior designer with extensive experience in design, communication and marketing who has worked in government, advertising agencies and as an entrepreneur.

A love of the outdoors led Susan away from an agency job in Waterloo, Ontario to a role as senior designer at Whistler Blackcomb in Whistler, BC. After several years, she ventured out on her own, taking with her an extensive skill set and longstanding relationships with a vast network of suppliers who are the best in the business.

career overview